Marketing truths and myths
Many people are convinced that marketing actions are expensive and, most of the time, unnecessary. There is this myth that marketing is something artificially created by companies which want your money for telling you what you should do and how you should do it.Truth. Marketing has always been there.
It may be a bit surprising here for you, but marketing has been present in our civilisation as long as there has been sales.
Those who sell have always been trying to sell more to offer best prices or something extra to their customers or partners to maintain the business relation.
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Just think about it yourself. You like the local shops when they give you an extra apple when you buy lots, Such situations have been taking place since the merchandiser understood that the more the buyer receives the more often they come back for more goods.
Myth. Marketing is expensive.
Marketing campaigns don't have to be expensive at all, but please do not expect to run them without any financial input.
If you are looking for budget solutions, you have to consider such products as pens, t-shirts, keyrings or coffee mugs.
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But remember to put your logo on them. Of course you have to remember that promotional products need to be ordered in bulk in order to keep their price as low as possible. Although you pay for the whole order, it is calculated per item, so the more you buy the cheaper it is.
Truth. Marketing is necessary nowadays.
Indeed. If you want people to know you, you need to develop some tools and methods for them to find out about what you do.
Website, business cards, social media profiles, promotional items, campaigns and all types of online presence are highly demanded if you want to achieve success.
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Don't be afraid of it. There is plenty you can do, just believe in the power of marketing and in your skills and capabilities.
Myth. You can't run a professional campaign yourself.
You can. You don't have to go to courses and schools to learn how to run your business.
You obviously can and you should keep on extending your knowledge about latest trends and ways of dealing with business but you do not need anyone to do it for you.
You can hire professionals if you can afford it. No problem. But don't let anyone convince you that you are incapable of doing it yourself.
The Internet is a huge data base of all information you need. If you decide to use service of promotional item suppliers, like GoPrintedItems, it becomes much easier than expected. Good luck and fingers crossed!
